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SUMMARY OF SERVICES


Swan & Horn have a long history in the industry and have accumulated expertise in every step on the publishing pathway. Clients and author feel safe with this skill set and knowledge, and find that the stresses normally experienced during the publishing process are greatly reduced. We are sensitive to the needs of every author, client and project, enabling us to develop powerful, efficient working relationships.

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First, let's address the elephant in the roo! Namely, the difference between editing and proofreading.
We can advise what your text needs, but you will find is a useful summary here from industry experts, the CIEP.
 

EDITING & WRITING

Editing - all types 

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  • Fiction, nonfiction, academic

  • Development editing

  • Substantive editing

  • Stylistic editing

  • Paragraph and line editing

  • Content editing

  • Copy editing

  • Specialist subject editing

  • Sensitivity editing

  • Language editing (ESL)

  • Medical editing/writing

  • Manuscript mark-up

  • Updating editions

  • Technical databases

  • Promo materials

  • Individual book chapters

  • Multi-author works

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Writing

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  • Copy writing

  • Technical writing

  • Re-writing  and re-purposing

  • In-text feature writing

  • Caption writing

  • Blurb writing

  • Promotional writing

  • Educational writing

  • Fiction re-writing

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TYPESETTING & DESIGN

​Typesetting and design

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  • Whole book design

  • Page design

  • Cover design

  • Artwork and illustrations

  • Complex text layouts

  • Print-ready proof prep

  • Mock-up creation

  • Pre-press coding

  • E-book coding and prep

  • POD spec fulfilment

  • ISBN barcode generation

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    Suitable for:​

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  • Books, manuals and reports

  • Training materials

  • Questionnaires and forms

  • Author-support materials 

  • Leaflets and brochures

  • Single-page documents

  • Posters and display banners 

  • Monochrome and colour documents

  • Book launch and promo material

  • Educational material

  • Conference material  

  • Advertising material

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PROOFING & INDEXING

Proofreading

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  • Any document (single page 
    to hefty tome)

  • Hard copy and on-screen

  • Web and online content

  • Fiction, nonfiction and academic

  • Digital book checks

  • Complex and illustrated texts bursting with features

  • Proof 'editing' 

If you are not sure about the difference between proofing and editing, look at this CIEP guide: CIEP-Proofreading-or-Editing-free-ebook.pdf

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Indexing​

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  • Back-of-the-book indexes

  • Nonfiction, academic and fiction

  • Subject and author indexes

  • Special indexes (e.g. legal cases, medical glossary)

  • Key word/term selection

  • Image and data indexing

  • Corporate material

  • Manuals and guidelines

  • Loose documents

  • Online resources 

  • STM and clinical documents    

PUBLISHING EXTRAS

Other practical help

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I do all this for my own books, and those of clients (individuals or organisations) who ask:

   

  • Full project management

  • Streamlining with in-house teams

  • Team recruitment for big projects

  • Print-buying

  • Printer liaison

  • Agent liaison

  • Press releases

  • Style-guides (housestlye) 

  • Fact-checking

  • Content research

  • Picture research​

  • Author contracts

  • Legalese and jargon

  • Author and book promotion

  • Printing options

  • Publishing options

  • Digital publishing

  • Storage and distribution

  • Order fulfillment

  • Customs requirements

  • ISBN requirements

  • Library lending payments

  • Book classification coding (e.g. BIC, Amazon)

  • Setting up accounts for e-pubs and print-on-demand services

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