​Who are Swan & Horn's editorial and publishing services for?
We help individual authors of fiction or non-fiction who want to self-publish or submit their manuscripts to other publishers, and we help organisations who need help with their internal, external or online documentation and promotional materials, especially health-related information. Senior Editor Maria Carter specialises in both literary fiction and medicine, biomedical science, psychology, clinical practice and public health.
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What is special about Swan & Horn?
Our clients feel editorially and professionally safe. They trust the unusually high level of skills, experience and standards that are applied to their projects, and enjoy bing guided smoothly through the entire publishing process, with guaranteed continuity. All services and schedules are tailored to their precise needs. What's more, they can be as involved as they want to in the publishing process, and can rely on solid advice that comes from decades spent in the industry.
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What services are available?
Everything required for publishing on any platform - that is, the full suite of editorial, design and production services, from first draft to final publication in many formats. See below for more details.
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You can find out more about Our Team and Publishing Editor, Maria Carter, on the About Us page.
EDITING & WRITING
The boundaries between editing and writing are often blurred when we work with clients.
Editing - all types provided:
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Fiction, nonfiction, academic
Development editing
Substantive editing
Stylistic editing
Paragraph and line editing
Copy editing
Specialist editing
Sensitivity editing
Language editing (ESL)
STM editing
Manuscript mark-up'
Dejargonisation
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​​​​​​Writing services:
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Copy writing
Technical writing
Re-writing (development)
Re-purposing
In text-feature writing
Caption writing
Blurb writing
Promotional writing
Educational writing​​​
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TYPESETTING & DESIGN
Using latest industry-standard version of Adobe InDesign.
Typical provisions:
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Covers (front only or full wraps)
ISBN barcodes & images
Book/page design & layout
Indexes
Figures, tables & diagrams
Artwork & illustrations
Full-colour documents
Print-ready proofs
Pre-press mark-up
E-book conversion
Print on demand (POD)
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Suitable document types:
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Books, manuals and reports
Author-support materials
Leaflets and brochures
Single-page documents
Posters and banners
Book launch/promo material
Educational/training materials
Conference and display materials
Advertising material
Corporate documentation​​​
Merchandise
PROOFING & INDEXING
Proofreading and indexing are ONLY carried out on the final (edited) version of texts, generally at proof stage.
Suitable for proofreading:
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Edited content
From single page to hefty tome
Hard copy or on-screen
Web and online content
Any genreE-book copy
Complex and illustrated texts
Texts with multiple features
"Proof editing"
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Types of indexing​:
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Back-of-the-book indexes
Any type of document
Any genre or subject
Special indexes (e.g. subject, author, legal cases)
Key word/term selection
Image and data indexing
Indexing is a highly intellectual task that AI cannot (yet) replicate. It involves meticulous categorisation of diverse themes in a document, to draw threads together, and to allow diverse readers to access specific information from different angles.
PUBLISHING EXTRAS
Swan & Horn performs all the following also, to cover all the bases. If it isn't listed, just ask.
Project management:
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Team recruitment/management
Liaison with in-house teams,
agents, printers, distributors, external suppliers, etc.
Creation of editorial style guides
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Marketing and promotion:
Print and online marketing materials
Press releases
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Extra services
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Prelim pages and end matter
Fact-checking and research
Feature generation
Picture research
Permissions acquisition
Contractual issues
Multi-media ouptus
Multi-platform selling
ISBNs
Metadata generation
Subject classifications (e.g. BIC, Thema, Amazon)
Sales blurb
Swan & Horn offers every service required to take a book from first draft to publication, and clients feel safe with this high level of expertise to hand. We pride ourselves on handling unusual and complex projects, adapting our activities to the needs of individual clients, and offering sound advice along the way. The seamless continuity provided by Senior Editor, Maria Carter, fosters strong working relationships with authors that last beyond publication.